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Play HARD 

Tap glasses to toast the coasts east and west because it’s never too early to fill up on a square diet serving up prime beats by the pound.  March 2011 is about to show the rest of the year a thing or (Read more...)

HARD Year's Night 

So it has come to pass that another year has hurtled by between blinks, and likely another Thanksgiving survived intact despite nuking the marshmallow-crusted yams and questionable experiments with Tu (Read more...)

Halloween Gets HARD 

Trick-or-treating was good stuff when one’s a wee lad or lassie—dressed to impress, score some quality sweets and trooping around the neighborhood with friends and folks.  But hit puberty, grow into t (Read more...)

It's A HARD, HARD Summer 

Summer is tailor-made for epic festivals.  Sunlight, big beats, and thousands of beautiful people.  When HARD Summer Music Festival hits the sprawling green grounds of the LA State Historic Park on Au (Read more...)

Missing No More 

HARD bring it HARD.  Raising the bar, erasing the bar, obliterating the bar for world class headliners and epic festival production.  Just announced, M.I.A. - the Sri Lankan She-Ra - will be headlinin (Read more...)

Hard to the 13th Power 

Supremely, inflexibly intense in all the right ways, is it any wonder that L.A.’s drought isn’t about water so much as it is of all events HARD?  Good news then to all the feening fans out there grind (Read more...)

Beats 'n Beets 

Dream big.  It's worked for the party professors at HARD, with their events selling out venues and perfecting the practice of production.  It's also worked for electro duo Bloody Beetroots, who've dom (Read more...)

HARD NYE 

For a year that’s been about as soft as a bed of jagged rocks comes a different sort of HARD to see it on its rocky way.  Down your celebratory champagne (for those of you 21 and over) to the tune of (Read more...)